Developed in response to a shortage of digital skills identified both nationally and globally, our master’s in Digital Business has been designed to provide you with key practical skills for the current marketplace, including strategic planning, critical thinking and project management.

MSc Digital Business is designed to help create multifaceted business leaders with the skill set and knowledge to launch innovative businesses, work in tech and manage digital transformation projects.

Combining topics usually explored in Information Systems, Digital Marketing and Management postgraduate degrees, Digital Business expands your technological knowledge and helps you develop essential leadership skills. You’ll look beyond the tech buzzwords and explore the real business applications, risks and opportunities of emerging technologies.

Greater Manchester has long been established as one of the largest tech hubs outside of the capital and Salford is right at the heart of that innovation. The North West has the highest demand for digital-based workers outside London with over 222,000 people employed by tech start-ups and scaleups in the region. We are also home to nine of the UK’s tech unicorns and the region received £787m in venture capital investment funding last year. You’ll take advantage of the opportunities the region has to offer through support from research-active academics and engagement with industry throughout the programme.