Do you want to play a role in the data revolution? Data has been identified as a major source of value, but only for those organisations that can capture, integrate and analyse it, and apply the resulting knowledge to business decisions. This course will give you the skills and knowledge to manage the whole business analytics process, from data to decisions, including delivering the technical and human resources required and managing the legal, regulatory and ethical challenges that emerge. This course will prepare you for a wide range of roles in the new data economy, from management and leadership roles in major corporates, to consulting and contracting roles for organisations of all sizes, and even entrepreneurship and new firm formation.  The course also provides you with the option to do a placement with a business, deliver a business sponsored project, or develop a business plan if you wish to start your own business.

The course focuses on the management of the whole business analytics process, from the identification, integration and ‘cleansing’ of data, through various forms of data analysis, to the visualisation and presentation of results and their incorporation into decision-making. Throughout these stages, there is a strong focus on governance and ethics, on the one hand, and the management of the underpinning resources and infrastructure on the other. Throughout the course, the focus is on the practical application of the skills that you learn. Assessment is mainly based around business analytics projects that enable you to test your knowledge against authentic business problems, using real data and deploying cutting edge techniques. While a solid understanding of the application of data science techniques forms a major strand of the course, you will develop a much wider, critical understanding of data management, including the whole data life cycle – from creation and storage, through integration and manipulation, to deletion – and the use (and misuse) of data in decision-making