This course supports the professional development of practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.

Building on your own experience and background, you’ll develop marketing and brand management knowledge and expertise at both theoretical and practical levels.

You’ll engage with the current critical debates about marketing and brand management as an academic area of study, and reflect on the present challenges for best practice in the contexts of social, political and economic change.