Course overview

In the globalised business environment, we believe that marketing stands out as one of the key factors contributing to the success of any business.

On this course, you will explore a variety of topics related to international marketing and marketing management, including:

The theory, skills and personal attributes it takes to be a successful international marketing practitioner.
The latest in international marketing trends and their applications.
Developing marketing skills pertinent to leading international business growth.

There will be opportunities to:

Develop your critical understanding, interpretation and application of data, and the implications this has on marketing decision making and budget planning.
Investigate how marketing managers can gain insight from analysing key marketing metrics.
Examine how measurement techniques, closely linked to marketing objectives, can be employed to understand the effectiveness of marketing activities.
The chance to apply for a ‘professional experience’ opportunity² and further develop your skills and knowledge with the aim of maximising your employability prospects (see modules for more information).
Your business acumen will be tested through a range of innovative assessments, e.g. completing a brand manual for a client then critically examining and applying the marketing planning framework, to develop both the operational and strategic focus for organisational strategy.
Utilising a marketing simulation game, the course will give you the chance to construct and implement a strategic marketing plan.

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Duration

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Location

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Tuition Fee

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