Our Marketing course (with Foundation Year) is a four-year course with an integrated foundation year which leads to the same qualification as our three-year honours degree. It has been specifically designed for those wanting to undertake degree-level study but who may not meet the entry requirements or have traditional qualifications.

The Foundation Year (Year 0) offers you the chance to expand and strengthen your confidence, skills and knowledge – ensuring that you are well-prepared and qualified to progress into Year 1 of the undergraduate degree.

By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website.

Why choose Bangor University for this Marketing BSc course?

• During your Marketing course you will study within a multidisciplinary School that employs specialists across a broad range of business subjects, including Accounting, Banking, Finance, Economics, Management, Marketing and Entrepreneurship.
• All single honours students taking degrees within Bangor Business School, including this Marketing degree, follow the same modules in year 1, so you are allowed to change to another Business School degree anytime up to the start of year 2.
• Our students take part in national competitions such as the IBM Business Challenge and ‘The Pitch’,
  a UK wide business plan and marketing challenge.
• A Careers and Employability Fair is held every year and provides an opportunity for students to meet recruiters and learn more about post-graduation employment options.
• We arrange a varied programme of guest lectures. Recent speakers have included the Chief Executive of the Scottish Premier League, the Chief Operating Officer of No. 10 & 11 Downing Street, and the Head of IT Security at HSBC.
• Our staff are active researchers in their subject areas and we enjoy an international reputation.
• We have excellent computing facilities and you will have the chance to develop your skills in data analysis and report preparation.
• Bangor offers an attractive range of postgraduate degrees (MA, MSc and MBA) in business and finance subjects.