Our highly qualified and experienced academics are inspired by the marketing challenges that organisations face. In turn, they bring critical and up-to-date insights based on real-world experiences to inspire students. With our support, studying on this degree course (accredited by the Chartered Institute of Marketing) will allow you to develop into an outstanding marketing professional, fully equipped to launch into an exciting career. Our personalised approach means that you are more than a name here. We value your individuality and allow you to develop your knowledge and skills with your own tailored degree programme. To assist you throughout your degree course, you will be mentored and supported by your dedicated Personal Tutor. Your voice will be heard through our active Student Union and course representative system.

You will build lifelong skills for success in today’s ever evolving business world. Skills development, alongside knowledge and practice, are at the heart of our degree. Your learning journey will equip you with the key marketing knowledge and skills, not only for today but for years to come. This will give you an edge in the competitive world of marketing.

Our assessments reflect real life marketing situations and environments. We use a wide variety of assessment methods to ensure that you will master wide-ranging business skills and develop these as you progress in your degree. These include written, communication, networking, and decision-making skills. We also use industry-leading simulation games to bring marketing challenges as close to reality as possible as well as providing you with work-based learning opportunities, and enabling you to undertake live projects in your final year.

Why choose Bangor University for this course?

• Automatic exemptions from a range of professional qualifications (e.g. Certificate/Diploma in Professional Marketing and Digital Marketing).
• Our students take part in national competitions such as the IBM Business Challenge and ‘The Pitch’, a UK-wide Business Plan and Marketing challenge.
• 3rd for Teaching Quality: Business, Management and Marketing (Times & Sunday Times: Good University Guide).
• Our staff are active researchers in their subject areas with an international reputation.
• Top 10 for Student Satisfaction within Marketing (Complete University Guide 2023).