This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner or to harness the power of marketing as part of a broader business management or entrepreneurial/intrapreneurial role.

There will be a continuous practical emphasis as you apply the academic theory throughout your studies, with regular live case studies, hands-on skills training, live consultancy projects, valuable work placement and study abroad opportunities, and the chance to launch your own business.

You build on a core of marketing and management modules in Stage 1, 2 and 3. You then strike your own balance between the two disciplines in Stage 2 and 3 based on your career path.

In Stage 2-3 you can identify, evaluate and exploit opportunities related to work placement and study abroad.