It was recently said that ‘without big data analytics, companies are blind and deaf.’

Data analytics have become critical in helping organisations predict customer trends and behaviours, increase business productivity, and make evidence-based decisions.

On our Business Analytics and Management course, you will equip you to manage, analyse and interpret data, at the same time as giving you an understanding of other key management disciplines. Giving you that rare combination of skills that leading employers value so highly.

Norwich Business School at UEA was ranked 14th overall for research quality in Business and Management Studies in the Times Higher Education REF 2021 Analysis.

The world is full of data. It’s important for you to understand numbers, interpret data and communicate evidence in your future workplace. This Business Analytics and Management degree will help you master the skills of data analytics to make effective managerial decisions. It is ideal if you want to become a business analyst. It’s also an excellent choice if you want to work as a business consultant, or if you want to start your own data-driven business.

After exploring the essentials of modern business, you will learn about the underpinning of information technologies, how to use them to manage data, and how to analyse data using statistics and quantitative methods for business. You will be able to understand the importance of concepts such as risk and probability. You will also be able to choose to study specific aspects of business to provide vital context for your developing analytics expertise.

As you progress, you’ll turn your focus to business analytics modules that are designed to prepare you for your future. You’ll build on your business analytics knowledge by studying a range of current topics in business analytics. You’ll work on a major business analytics project during your final year and come up with your own ideas and insights. You will also widen your knowledge of management through optional modules, according to your interests and aspirations.