Why study marketing?

Consumers are confronted with thousands of brands every day. The challenge for businesses is to find ways to cut through the noise and stand out in a fast-moving global economy.

Marketing is a vital component in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers.

It’s a creative, competitive industry that offers diverse career paths across multiple sectors. Studying marketing gives you a skillset that will always be in demand.

Why UWE Bristol?

BA(Hons) Marketing is written and delivered by industry experts and delivers a balance of academic rigour and practical learning.

We connect with practitioners across the industry to ensure we keep teaching relevant and useful for our students.

Study specialist marketing modules in the key areas of branding, global marketing, big data and digital marketing. Learn how to create a brand, undertake market research and respond to briefs.

Develop your ability to communicate in a compelling way, understand consumers, and co-ordinate and manage projects from start to end in line with financial targets.

The flexibility of the course allows you to hone your interests and skills, while valuable Chartered Institute of Marketing (CIM) accreditations increase employability.

Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub.

Guest speakers from industry, placements and internships, competitions and case studies present regular opportunities to access industry and gain real-world insight.

Employability is central to the course and ensures you graduate ‘work ready’, with the skills and experience to succeed in your career.