This inspiring course combines the best of business with the magic of marketing, integrating these two powerful disciplines to work together in successful organisations.
There is a direct connection between what you learn in class and the certifications you can earn from organisations like Google, Hootsuite, Facebook, LinkedIn, and CIM.
Teaching is interactive with role play, presentations, industry speakers as well as access to industry resources such as podcasts and videos.
We maintain strong relationships with professional bodies and business connections. As a CIM Strategic Partner, the regional CIM Marketing Club is free for all students at the University of Hertfordshire Business School (HBS).
We actively support you in boosting your CV through industry placement, study abroad or internships (including the latest online bite-sized digital experiences) as well as extracurricular activities.
If you have an entrepreneurial spirit, you are encouraged to enter the ‘Flare Ignite’ annual competition. There is also the Enactus Society and University Business Challenge.
Herts is a caring and friendly university where you’ll be mentored, supported and pushed to aim high and achieve future personal and professional success.
Graduate with a wide range of employment options and a supportive network behind you, whether you want to work agency side, in a marketing department, or in a strategic role.
Get the game-changing expertise and insight you need to create, position and grow a brand. Learn the principles of business with a core of marketing expertise – a potent combination.
Even though it’s important to understand the theory well, what really matters is how it can be applied in the real world. Get the information, tools, and resources you need to understand what successful marketing means for modern businesses of all sizes.
Discover how successful companies handle key issues like sustainable development and business ethics, and how they embrace technology and manage teams.
Acquire specialist marketing skills including content creation, market research, consumer behaviour, branding and digital marketing with the marketing core in this course.
Develop a host of valuable, sought-after professional skills such as communication, creativity, problem solving, collaboration and analysis to enhance your job prospects.
Embrace the opportunity to work with local businesses and communities on live projects, and also on a placement.
“Through a range of marketing tasks, including the creation of external campaigns, the design of two industry magazines and the promotion of virtual events, I have furthered my creative and technical skills. I am so grateful to have secured a graduate role, and I am excited to continue working for such a fantastic company” (Aisling Whelan, 2023).
