Marketing is all around us, with people seeing 5,000 ads every single day (Learn Hub, 2021). You will develop valuable marketing knowledge in areas such as strategy management, global marketing, and digital communications, combined with key transferable skills to help you become career-ready and achieve your goals.

This programme will allow you to learn how to conceive, design and implement a substantial research project, enhancing lifelong learning skills for your professional development and future career.

• Learn how to improve entrepreneurial marketing and business practice by understanding how to apply knowledge to complex business issues
• Explore digital communications and the ways in which SMEs approach marketing in a digital world
• Understand how to make the most of marketing opportunities through an innovation-focused approach
• Develop marketing analytics skills and boost your awareness of sustainability marketing
• Build practical knowledge with applied projects to prepare you for employment