This course is an ideal way of building up your marketing knowledge and skills in the fast-changing world of interactive platforms.

You will learn about the marketing mix and how to add to it through strategically planned online campaigns as well as how to implement the campaigns and measure them effectively.

In particular, the course offers an insight into the marketing field of social media and performance marketing. This will help you understand how to market brands, products and services online as well as being able to generate and successfully convert leads.

Social media marketing is an important tool within digital marketing as it allows its users to utilise social media to advertise, communicate or review products and services. The outcome is to increase brand awareness, increase customer base and improve customer relations.

Social media platforms (e.g. Facebook, Twitter, LinkedIn, YouTube, and Instagram) have experienced significant growth as marketing tools and are the fastest-growing field of marketing today.

Throughout the course, you will gain knowledge and understanding of various theories and practices to evaluate and implement marketing strategies. You will gain reflective skills to evaluate your own and others’ professional practice alongside independent learning skills which will help you plan your future development.

This course aims to prepare students for employment as marketing professionals starting in junior positions. Once you have sufficient experience you will be able to progress to higher management roles in a variety of organisations.

The degree will also prepare you for postgraduate studies and further professional development as well as enable you to pursue a career and gain employment in:

• marketing
• social media marketing
• campaign management
• consultancy.

The course will enable you to look into starting your own business or consultation services in marketing and social media.