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Top 9 universities for marketing in the UK in 2025

Marketing has always been one of the most in-demand programs among business students in the world; and why not, the global economy keeps growing every day for which companies require new ways and strategies to build or hold their footprints. Traditionally, the UK has been one of the best countries in the world for studying marketing. This article will cover the top 9 universities for marketing in the UK and how these universities will be the best options for you to study traditional marketing and digital marketing, as well.

 

Traditional marketing vs digital marketing:

Traditional marketing:

Traditionally, companies use various channels like TV, radio, print, telemarketing, and billboards to promote their brands, products, and services to their target group of people. These types of offline media successfully play major roles in building brands. There are different types of marketing strategies companies take to satisfy their goals and consumers.

Digital marketing:

In this era of technology, the term digital marketing has been invented by global marketers. Digital marketing is considered as the most effective way of marketing to build a brand as well as sell products and services online. In today’s digital world, companies are competing with each other to increase their digital footprints and show their online presence.  

 

How a marketing degree can be life-changing:

Career prospects: Earning a marketing degree opens a wide range of career prospects whether as a service holder or as an entrepreneur. From fast-moving consumer goods (FMCG) to technology, marketers are needed in almost all business sectors. You will not sit idle after your graduation.

Global opportunities: Due to the growing demand for marketing skills in both traditional and digital environments, marketing graduates have global opportunities in almost all industries. 

Market knowledge: Studying marketing will enlighten you on the market demand and supply and how it works. You will learn new techniques to identify market potential and how to observe market trends.

Product knowledge: By studying marketing you will be able to acknowledge the bridge between products and consumers’ demand. You will gain knowledge of the products’ functionalities needed to serve your target consumers.

 

Why the UK is the best choice for you to study marketing:

There are many compelling reasons to study marketing in the UK, making it an attractive option for students around the world. Some key factors are:

  • Scholastic excellence: The UK is renowned for its excellent education, with many universities consistently ranked among the best in the world. This ensures that students receive a quality education in marketing theories, principles, and practices.
  • Cultural and global perspective: Studying marketing in the UK offers a unique cultural experience, a diverse student body, and access to a global business and innovation hub. This exposure provides a comprehensive view of marketing strategies and consumer trends and prepares students to work in a connected world.
  • Wide range of programs: UK universities offer a wide range of programs to suit different interests and career aspirations, from traditional marketing degrees to digital marketing, branding, consumer behavior, and more.
  • Industry links: Many UK universities have strong relationships with industry stakeholders and offer students valuable opportunities such as internships, careers, and networking. By engaging with real-world marketing scenarios, you will improve your practical skills and increase your chances of getting a job after graduation.
  • Innovation and research: The UK is the leading location for innovation and market research and the universities are actively involved in developing this area. Students have access to state-of-the-art facilities and advanced research activities that enable them to engage with the latest marketing theories, methodologies, and technologies.

 

We have listed out the best marketing universities in the UK for you with their rankings and offered marketing courses. The top 9 universities for marketing in the UK are:

1. University of Hertfordshire

Founded: 1952

Awards & Recognitions:

  • Only university to be awarded a King’s Award for Enterprise in 2024
  • No.1 University in East England for Student Satisfaction in National Student Survey 2023
  • Silver award in the National Teaching Excellence Framework 2023
  • Ranked 2nd in the UK for Overall Satisfaction in Postgraduate Taught Experience Survey 2023

Offered Marketing Courses:

  • BA (Hons) Marketing
  • MSc Strategic Marketing with Digital Media Management
  • BA (Hons) Advertising and Digital Marketing
  • BA (Hons) Business and Marketing
  • MSc Management with Digital Marketing
  • Master of Business Administration (Digital Marketing)
  • MSc Strategic Marketing with Brand Leadership
  • MSc Strategic Marketing with Global Business Development
  • MSc Strategic Marketing with Digital Media Management with Placement Year
  • MSc Strategic Marketing with Brand Leadership with Placement Year
  • MSc Strategic Marketing with Digital Media Management (Experiential Learning)

 

2. University of Roehampton London

Founded: 2004

Awards & Recognitions:

  • Ranked in the top 15% in the World by Times Higher Education Young University Rankings 2024
  • No.8 in England for Undergraduate Student Satisfaction in the National Student Survey 2024
  • Top 10 for Postgrad Satisfaction in Postgraduate Taught Experience Survey 2022 and 2023

Offered Marketing Courses:

  • Business Management and Marketing
  • Business Management and Marketing (Top-up)
  • Fashion Marketing
  • Marketing
  • Marketing (Top-up)
  • Digital Marketing
  • Global Marketing

 

3. University of Dundee

Founded: 1881

Awards & Recognitions:

  • Scottish University of the Year in Daily Mail University Guide 2025
  • Dundee Ranked 36th in The Times and Sunday Times league tables in their Good University Guide 2025
  • Top university in the UK for developing spinout businesses by Octopus Ventures in Gateways to Growth Entrepreneurial Impact Report 2023
  • Overall Satisfaction rose to 82.4% in the National Student Survey 2024
  • Named the UK’s Outstanding Entrepreneurial University of the Year in Times Higher Education Awards 2024
  • Named Scotland’s top university at The Herald Higher Education Awards 2023
  • 84% of our research was assessed as ‘world-leading’ or ‘internationally excellent’ in the Research Excellence Framework 2021

Offered Marketing Courses:

  • International Marketing MSc
  • Management and Marketing MSc
  • Business Analytics and Marketing MSc
  • International Marketing and Branding MSc
  • International Business and Marketing MSc
  • International Marketing and Finance MSc
  • Digital and Social Media Marketing MSc
  • International Marketing and Management MSc
  • Business Economics with Marketing MA (Hons)
  • Business Economics with Marketing BSc (Hons)
  • International Marketing and Political Management MSc
  • Biomedical and Molecular Sciences with Marketing MSc
  • International Business with Marketing MA (Hons)
  • International Business with Marketing BSc (Hons)
  • Business Economics with Marketing with Spanish MA (Hons)
  • Business Economics with Marketing with French MA (Hons)
  • International Business with Marketing in Practice BSc (Hons)
  • Business Economics with Marketing and Politics MA (Hons)
  • Business Economics with Marketing and Psychology MA (Hons)
  • Business Economics with Marketing and Geography MA (Hons)
  • Business Economics with Marketing and History MA (Hons)
  • International Marketing and Artificial Intelligence for Business MSc
  • Business Economics with Marketing – 3.5 years BSc (Hons)
  • International Business, Marketing, and Human Resource Management MSc
  • Industrial Engineering and Digital Marketing MSc
  • Industrial Engineering and Digital Marketing (part-time) MSc

 

4. University of Stirling

Founded: 1967

Awards & Recognitions:

  • Ranked 53rd for Overall in the UK in Complete University Guide 2025
  • Top 100 University in the UK in Guardian University Guide 2025
  • Top 500 Global Universities in QS World University Rankings 2024
  • Ranked 63rd for Overall in Times and Sunday Times Good University Guide 2025
  • Top 30 in the UK for Overall Postgraduate Student Experience in Postgraduate Taught Experience Survey 2022
  • Top 30 in the UK for Overall Student Satisfaction in National Student Survey 2022
  • Shortlisted as the University of the Year in Times Higher Education Awards 2024
  • 5 Stars for Overall in the QS Stars University Ratings 2024

Offered Marketing Courses:

  • BA (Hons) Marketing – N500
  • MSc Marketing
  • MSc Marketing Analytics
  • BA (Hons) Retail Marketing – N550
  • MSc Digital Marketing and Brand Management
  • MSc Digital Media and Communication
  • Marketing and Public Relations (PR)

 

5. University of South Wales

Founded: 1841

Awards & Recognitions:

  • Received QAA Quality Mark Award for UK quality & standards
  • Named in the Top 50 UK institutions for research power by the Times Higher Education
  • Ranked 14th in the UK for Marketing and Public Relations in Guardian League Table 2023
  • Ranked 53rd in the UK in Guardian League Table 2023
  • 64th in the UK for Student Satisfaction in The Complete University Guide 2024
  • Top 4 University in Wales in Guardian League Table 2023

Offered Marketing Courses:

  • Marketing including Foundation Year – BSc (Hons)
  • Strategic and Digital Marketing – MSc
  • Business Management (Marketing) (Top Up) – BA (Hons)
  • Fashion Business and Marketing – BA (Hons)
  • Marketing – BSc (Hons)
  • Master of Business Administration Global (Marketing) – MBA
  • Fashion Promotion – BA (Hons)
  • Sports Business and Management – BA (Hons)

 

6. Teesside University

Founded: 1930

Awards & Recognitions:

  • Ranked 100th for Overall in Complete University Guide 2025
  • Ranked 44th Overall for Student Satisfaction in Complete University Guide 2025
  • Ranked 61st Overall for Graduate Prospects-Outcomes in Complete University Guide 2025
  • Ranked 38th for Marketing in Complete University Guide 2025
  • Ranked 11th for Student Satisfaction for Marketing in Complete University Guide 2025
  • Ranked 8th for Marketing in Daily Mail University Guide 2025
  • Ranked 68th in Guardian University Guide 2025

Offered Marketing Courses:

  • Marketing (with Foundation Year) – BSc (Hons)
  • Marketing BSc (Hons)
  • International Business with Marketing (Top-up) BA (Hons)
  • Business and Marketing BA (Hons)
  • Business and Marketing (with Foundation Year) BA (Hons)
  • International Business Management and Marketing (Applied) MSc
  • Digital Marketing MSc
  • International Business Management and Marketing MSc

 

7. Bangor University

Founded: 1884

Awards & Recognitions:

  • Welsh University of the Year and Top 50 in the UK in Daily Mail University Guide 2024
  • Top 20 for Teaching Quality and No.44 in the UK in The Times & The Sunday Times Good University Guide 2024
  • Ranked 54th Overall in the UK in The Guardian University Ranking 2024
  • Top 500 University in the World in QS World University Rankings 2025
  • Top 20 UK University for Course Content by StudentCrowd University Awards 2024
  • Top 45 UK University in The Times and The Sunday Times Good University Guide 2024
  • 5-Stars Global Rating for Employability in QS Star Rating System
  • Top 40 UK University for Career Prospects in WhatUni 2024
  • Top 15 in the UK for Value for Money by StudentCrowd University Awards 2024

Offered Marketing Courses:

  • Marketing BSc (Hons)
  • Marketing (with Foundation Year) BSc (Hons)
  • Business and Marketing
  • Consumer and Digital Marketing Analytics
  • International Marketing
  • Marketing Communications Management BSc (Hons)

 

8. Bath Spa University

Founded: 1852

Awards & Recognitions:

  • Silver-Rated in Teaching Excellence Framework 2023
  • University of the Year for Social Inclusion in The Times & The Sunday Times Good University Guide 2024
  • Winner of Creative Bath Awards 2023

Offered Marketing Courses:

  • Marketing and Brand Management
  • Marketing
  • Business and Management (Marketing)
  • Business and Management (Marketing) with Integrated Foundation Year
  • Fashion Marketing and Management

 

9. Anglia Ruskin University

Founded: 1858

Awards & Recognitions:

  • Top 10% in the UK for Graduate Employability by Graduate Outcomes Survey 2024
  • Rated Gold in the Teaching Excellence Framework 2023
  • University of the Year by Times Higher Education Awards 2023

Offered Marketing Courses:

  • Business with Marketing
  • Marketing
  • Digital Marketing
  • Business and Marketing
  • Fashion Communication Branding
  • International Marketing

 

Our Take

If you are looking for the top marketing courses in the UK, these are the top 9 universities for marketing in the UK that you can consider enrolling in. Earning a marketing degree will surely benefit you in your career, so you can contact BWBS Education Consultants if you want to apply to any of the above universities for a smooth and hassle-free admission process.

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